Statistics
Detailed information regarding your Web site, including the number of hits, the source of those hits, most popular pages and amount of data transferred, as well as other useful information.
Telephone or e-mail technical support provided by the hosting company to their customers.
When there's a problem with your site, e-mail or database etc, you want to be able to get an answer promptly by e-mail or on the phone. 24/7/365 support is important if your site is an e-commerce site with a lot of daily visitors.